A social network is a group that’s bound together by a common set of values, ideas or interests. What’s new here is that the Web eliminates at least some of the need for face-to-face interaction, so people can connect no matter what the geography and no matter what the time. In most cases, the business value is only seen indirectly. On a social networking site, your employees are ambassadors of your brand, and if they do a good job, they’ll improve your company’s reach and reputation. Every day, social networks are becoming more important as tools for building relationships with customers, prospects and employees.
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